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Honey Nut Cheerios x Nike LeBron X “Must Be the Honey” iD

The Honey Nut Cheerios cereal that most of us have come to love growing up has found the Nike iD option to their liking. The breakfast food staple is taking on some celebrity status assistance in the form of Nelly, Bow Wow and the progeny of Rev Run himself – Angela Simmons.

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The LeBron X seems to be the silhouette of choice for this campaign from the Cheerio brand. Draped in Bumble Bee Yellow (officially Maize) and outfitted with a black accent in the sole’s air unit, this Nike iD looks to bring some brand awareness in style to the crunchy, heart healthy cereal. The current hosting duo over at 106 & Park look to involved as well. Take a look at their Instagram feed to get a look at them flaunting the friends and family issued LeBrons.

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Limited to only 250 pairs, the special packaging, Buzz the Bee lace locks and “Must Be the Honey” branding run throughout the motif. A key tribute that was snuck into the iD is the “79” printed on the inner heel which gives a nod to the year in which the current Cheerio’s recipe was introduced into production – 1979.

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About corruptsoles

Aspiring photographer. Sneaker enthusiast. Purveyor of all things - sneakers.

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