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Street Weird Clothing “Just Gwaan Do It”

Street Weird Clothing have been showing off a couple of dope T-shirts on both sides of the Atlantic, with the familiar yet fresh slogan design making appearances on the streets of London, Miami and New York.

The brand itself has taken the seminal Nike slogan and applied two West Indian words to give the instantly recognisable phrase a new twist,

For a long time we have paid into street culture, we have purchased sneakers or trainers, clothes and sports products and we have bought into the lifestyle that accompanies those products. Our pennies and pounds, dollars and cents and all the other currencies around the globe have supported the big dogs of sportswear and fashion. Ironically we own very little of that culture, none of those company stocks and shares but we are the ones that have made those companies what they are today, and as rich as they are.
We are the ones that have built the culture. These big corporations shape their products around us, around our style, our swagger and our struggle. Their creative personnel, their marketing and advertising teams literally eat from the street, from us. So it’s high time that We The People took back some of what belongs to us. This is not hating on the game but us saying that it’s time for our team to start playing. Nor is this us saying we want nothing to do with these companies, these brands, or the culture. Quite the opposite – we want our piece of it, that which is rightfully ours, our ting.
Street Weird presents clothing that looks like something that you know, but not quite. Something that has the stamp of the people on it. This weekend we will be launching our first 2 T-shirt designs simultaneously in London and New York. The font looks familiar, maybe the slogan too but no,…this is very much our ting – two white on black designs that read JUST GWAAN DO IT and JUST BLOODCLAAT DO IT. The GWAAN and the BLOODCLAAT are Jamaican words that inspire drive, determination, passion and commitment to whatever it is that you are pursuing in your life. Words that ignite fires, sometimes, often even, spoken in anger, but nevertheless words that light a fire underneath you.

The designs are set to go on sale simultaneously this weekend at both the Got Sole Xpo at the New Yorks Arts Cypher, Staten Island, and at the TrendsetUK x Fresh Laces Pop Up event taking place at Shoreditch Boxpark located in London, England. Numbers at the event will be limited but an online release is also expected in the future via WordOnTheFeet. In the meantime check out the shots below of The T’s being shown off in both Brooklyn and the Brixton area of London.

SONY DSC

SONY DSC

SONY DSC

bloodclaat

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About weaverthegreat

Sneakers, Hoops and Hip Hop. Representing London, England

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