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Nike iD – “Elephant Collection” (Selling Buzz or Fun? )

One of the most iconic sneaker releases in “Elephant” print history (Excluding the Air Jordan Black Cement III) was the collaboration of Supreme NYC and Nike that birthed a trio of Dunk SB Lows back in the early 2000’s. Each colorway was limited to roughly 500 pairs, released exclusively at Supreme Skate shop locations and are even more sought after today than several years ago.

 Recently, Nike iD has made the “Elephant” print option available on several Nike Sportswear classics. One successful build has yielded an extremely close match to the Black and Red accented Supreme Dunk. Short of the stuffed tongue with Nike branding and correct tone of red, they’re visibly close to the original.

Black Supreme

There seems to be a lot of mixed emotions on the consumer reception of the “Elephant Collection.” What are your thoughts on this move by Nike? As obvious as the answer may seem, sometimes companies do a great job by having their ears to the ground while trying to maintain a sync with their target market – but I ask you the question all the same. Does it make it fun and share in the spirit of “Fairness” that they’ve been concerned with as of late, or is this just another way to create buzz from previous Nike models retrofitted with the easily likable “Elephant” textured print?

 Let us know in the comments below or send us a tweet.

@MidwestSole and/or @corruptsoles

 Image via Nike iD

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About corruptsoles

Aspiring photographer. Sneaker enthusiast. Purveyor of all things - sneakers.

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