Advertisements launch policy update

Nike have announced an update to their release policies in an apparent attempt to curb the use of bots to purchase the latest releases on According to their new terms any orders determined to have been placed by auto scripting bots are subject to cancellation.

“We believe in a level playing field for product launches on That’s why we don’t authorize the use of automation or scripting methods intended to offer any shopper an unfair advantage. If we determine that an order was placed using one of these methods, we may refuse or cancel the order”

The full product launch tips can be read here

This marks another change to Nike’s launch policies, previous attempts to make releases fair to as many customers as possible have included abandoning first come first serve on limited products in favor of firstly the held cart procedure, followed by holding a spot in line, hashtag RSVPs and the current Twitter link only launches. Despite all these efforts it is clear that Nike’s launch procedures are still far from perfect.

Let us know what you think of this latest amendment to NDC policies in the comments below.


About weaverthegreat

Sneakers, Hoops and Hip Hop. Representing London, England

2 Responses to “ launch policy update”

  1. I just hope they don’t cancel real non automated orders by mistake. But I think they’re trying to move in the right direction.


  1. Nike x Doernbecher Air Max 95 release postponed | Midwest Sole - July 7, 2013

    […] purely speculation, is that the postponed release may have something to do with the change to their launch policy in regards to combatting the use of […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: